So you’ve decided to start creating online events as part of your marketing strategy. Awesome! You’ve probably already heard that virtual...

Do you remember when everyone thought 2020 was just a horrible nightmare? We could not wait for 2021 to come around; as if everything...

What wouldn’t any of us give for the ability to start anew at the snap of a finger? How amazing would it be to go back in time and redo...

3…2…1…Happy New Year! Whooo! You pop open the champagne, share that long-awaited kiss (hopefully!) and sing Auld Lang Syne along with...

Sometimes we get so busy serving our external customers that we neglect our internal customers. These are the people who must drink the...

You have 5 seconds to say the first thing that pops into your mind when you hear the word Christmas. Go! So what was it? Let me guess....

‘Black Friday’ means huge discounts and awesome deals, and customers love it. In fact, the beloved American shopper’s holiday is now...

It's fun, it's simple, but is it for your business? You use it for entertainment, connecting with people, finding out what is going on...

With the constant changes that businesses now have to make because of the COVID-19 pandemic, many leaders are stumped about what to say....

Advertisements highlight your business’s products and services. They are excellent communication tools for developing interest in your...

The start of the summer season usually signifies a time for putting aside worries and taking the time to unwind by throwing parties,...

If you haven’t heard it before, I am going to say it here. Marketing is important for promoting and growing your business. However, if...

Photo by RODNAE Productions from Pexels Deck the beach with boughs of folly. Ha la la la la… Launch Holiday-Themed Products or Services...

I have worked with clients who have reached their annual growth targets by midyear because of the success of one great promotion. You can...

3…2…1…wait! Are you sure you're ready for that product launch you've been considering for the last few weeks? Will the customers come...

Is it a dud? You only sold a measly few of your new products, while the rest remained on the shelves, collecting dust. It is natural to...

We interact with brands very frequently in our everyday lives. And sometimes without even realizing it! You need the answer to a question...

We have all had that one experience where we encounter an employee of our favorite brand who is either slow and inefficient or rude and...

Identifying the signs of a Bad Brand Romance and findling ways to cretae healthy relationships with your customers.

A good slogan is like a good proverb – short, catchy, and to the point. You know the ones – a stitch in time saves nine, don’t judge a...