Don't let the Mask Muzzle your Voice


With the constant changes that businesses now have to make because of the COVID-19 pandemic, many leaders are stumped about what to say.


Here are some messages that you can copy or tailor if you ever need to temporarily close your business or modify its operations.


It's best if you address a combination of the points below as succinctly as possible with your public messages.


1. The less you say, and the more unclear you are m the higher the chances that your audience may think that you are not being truthful about the exposure to your organisation.


2. It is important to be factual while not revealing private or personal medical information about compromised employees.


3. Reassure your customers that you care about them and your team equally.


4. Express regret about having to make the decision you have had to make.


5. Indicate how your customers can still access your company, and your products/services.



Closure Messages


This message can be used for businesses with multiple locations that may want to specify where closures or business interruptions will affect customers:


Our _________________ locations will be closed temporarily due to a possible COVID-19 exposure.

Please stay connected with us here to get further updates as the situation unfolds.

Our services will continue to be available through our website (www.abc.com)/app. Email us at hello@abc.com or call 123-456-7890 to place your orders or access our products and services.

We are following all protocols of testing and sanitization to reopen and serve you.

We will re-open on ______________________.

Thank you, and continue to be vigilant in keeping yourself and your family safe.


Businesses with a single location can begin with this template.


ABC Company will be closed until further notice due to a possible COVID-19 transmittal incident.

Our products /services will continue to be available through our online channels

Visit our website (www.abc.com) or app.

Email us at hello@abc.com

Call 123-456-7890

We are following all protocols of testing and sanitization to reopen and serve you soonest.

Thank you so much for being so cooperative at this time.


Modified Operations Message


There may be times when your business my require a modified operational approach. once this apaproach is one that you customers may not be accustomed to, it is ideal to publish a simplified version of this message. If more detail is required, this can be posted on your website or emailed to your clients.


ABC Company will be changing the way we serve you to keep you safe.

We will be operating with critical staffing only and therefore encourage you to use our website and Facebook page to communicate with or do business with us. This may mean longer than usual wait times. We apologize in advance as we adapt to meet our current challenge.

Visit our website (www.abc.com) or app.

Email us at hello@abc.com

Call 123-456-7890

Thank you for your cooperation and understanding.



In cases where you are aware of the extent of your current challenge and can adequately inform customers or clients when full services will become available, the following format is a good place to start.


Dear Customers,

We have decided to temporarily close our in-person locations due to an abundance of caution with the constantly changing COVID-19 situation. Currently, we aim to keep you our loyal customers and our dedicated team safe. As a result, our team will be working remotely to provide the same level of service that you have grown accustomed to from us.

We will re-open on ______________________.

Thank you for understanding.



Dear Customers,

We are accepting Orders ONLY due to an abundance of caution because of the constantly changing COVID-19 situation. Currently, we aim to keep you our loyal customers and our dedicated team safe. As a result, our team will be working remotely to provide the same level of service that you have grown accustomed to from us.

We will re-open on ______________________.

Thank you for understanding.



With similar challenges, we only have to look around to find resources and tools that can help you navogate the current challenges, make decisions and craft messages that are appropriate for your company and industry.

For additional help, contact us for a consultation to help clarify your messages.


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