Happy New Year… Is It Really? The start of a new year is often wrapped in excitement, optimism, and big declarations of fresh starts. But for marketers? January doesn’t always feel shiny and new and that’s perfectly okay. Let’s put it into context. The new year arrives right on the heels of a demanding business cycle: year-end deadlines, holiday campaigns, tight timelines, and if things went well a profitable close to the year. By the time the confetti settles, many marketers

Psst! Do you want to know the secret to boosting brand visibility, credibility and sales while nurturing steadfast brand loyalty? Here it...

People rebrand themselves all the time as they move through different stages of their lives. Think back to when you got your very first...

Isn’t it funny that no matter how many holidays or celebrations go by, the moment it is over and we are forced to get back to the grind,...

So, what can your business do to help make Mother’s Day a bit more special and personal for your customers instead of recycling the usual...

If marketing was quick and easy, then everyone would be winning at it. However, marketing is largely about getting people to know, like...

Eye-catching and powerful ads, frequent and lively engagement with your followers online, and exciting events and special discount offers...

Do you know what it is to be a personal brand? It’s more than just having a fancy logo or memorable name. Being a brand has more to do...

Families are a central part of the human experience. Most of us come from families and go off to, intentionally or unintentionally, start...

Did you know that millennials and post-millennials combined make up almost 50% of the world’s population? That’s almost 4 billion people!...

Where do I start? You may ask…. At the beginning of course! But If you do not have a good under standing of where you are going you may...

What is Public Relations? Public Relations (PR) is a bridge between the community and your company. You employ strategies and techniques...

Photo by Nick Fewings on Unsplash Before you buy a new vehicle, piece of clothing, book, game or anything you have no experience with...

Running an online service-based business can sometimes be a bit tricky. Even with case studies, testimonials and high-value social...

Do you have a social media presence online? Great! Do you have a website to direct your customers to? Awesome! Is your website optimized...

"Content Marketing", is simply a form of digital marketing that focuses heavily on sharing value and building trust with your target...

What is the number one secret to promote your business effectively on social media? Here it is… STOP BROADCASTING!!! And furthermore, it...

You’ve probably seen that scenario in teen movies, where the unpopular, girl that nobody cares about, makes friends with the super...

Wait. So, let me get this straight. Did you say you want your customers to fall in love with your business, remain loyal to you, sing...

Ah, Valentine’s. That beautiful day of expressing love and gift-giving is almost upon us. Couples will be writing poems (or buying them...