Where do I start?
You may ask….
At the beginning of course!
But If you do not have a good under standing of where you are going you may as well be dropped in the middle of the ocean or at thew top of a very big hill.
- That’s the reasoning behind the promo like a pro work book.
It breaks down the steps to creating your next promotion into simple , bite sized pieces that anyone can digest.
Each section takes you one step closer to creating and executing your next promotion.
Here is how:
First , we examine the why.:Why are you running a promotion?
Is it to increase profit ,more revenue or to build customer satisfaction. We help you to identify them and write them down.
WHO: Now we define your audience, who do you want to purchase your goods or services, what do they look like, where do they socialize, what are their habits that may affect purchasing from you?
HOW will we connect withthem? I believe we need to be where our clients are. This section will help you determine which mix of promotions you should be engaged with for your customers and clients to see you and utilize your services.
WHAT: You're not supposed to judge a book by its cover but you can sure judge a promotion by its name. Here we will discuss options to making a name that will stick in the minds of your customers and align with your brand values.
Then determine the type of traditional and social media assets that will be useful for the type of customer you would like to attract.
We must talk about money….marketing is an investment and should be treated as one. Here you will get suggestions on common budget items and with the follow up sections of actual costs built in so that you can see the cost savings or loss on the initiative.
WHEN: Finally an activity road map and timeline for you to assign dates and deadlines for particular items in the workbook.
Ready, Set, Launch
Purchasing this workbook will entitle you to one hour consultation on using the workbook between July 1st-31st 2022!
24-Page Pdf : A Step by Step guide that allows you to plan your the next promotion for your company with ease. You begin with goals, create a concept, then make a plan all in one place.