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If we build it, will they come?

Build it! Put in the work to create a business that can stand the test of time yet be agile enough to evolve; operate like a well-oiled machine, but inspire creativity and innovation, become a mainstay of the community, yet fulfill the dreams and aspirations of the founders and employees.

As the iconic line in the critically acclaimed movie field of dreams suggests, you need only build it. Is that really true?

As you stand at the edge of your field of dreams, embarking on a new business, product, service, or venture, it goes without saying that you want them to come-the customers.

The movie can easily be dismissed as a movie about baseball, uniquely American in nature and appeal, and therefore not worth the time of someone living in another country or tradition. However, the lessons to be learned transcend boundaries and challenge us to believe in a power higher than ourselves to achieve things that other people doubt that we could ever do. The baseball field is a metaphor for dreams and the obstacles that we must overcome to pursue them.

Let them come...

Build it well. Building is more than operations and increased profits; marketing is an essential part of creating the pull or push factor for people to come. The value of your business, venture, product, or idea must be well communicated to the people that you want to attract the most.

A marketing strategist who has the same passion as you do towards your goals and is as committed as you are in achieving them can help you check that “build box” in a significant

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