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6 Steps to a winning marketing strategy

Marketing strategies are not abstract concepts written in on complex business plans, only to be known by executives and discussed in hush-hush tones.

Instead, they are visible living concepts and approaches to be implemented enterprise-wide and deep into the fabric of your organization.

The best strategies are indistinguishable from the ethos of the organization itself and so permeates the organization, that it is visible, audible, and felt by customers and the public.

In this article, I am going to share with you somehow to create a winning marketing strategy for your company.

  1. Create your business goals

  2. Share your goals

  3. Integrate your efforts

  4. Allocate resources

  5. Encourage brainstorming

  6. Be willing to change

Create your business goals

The Academic Exercise:

At the end of each financial year, businesses assess their performance and then make projections about the upcoming year. The complexity of this activity is purely dependent on the industry to which you belong and the size of the organization.

All of this is done with the assumption of a stable economic environment and the deduction of social-economic trends that may affect the company. In essence, you are deciding how hard your company will work in the upcoming year with the purpose of continuous growth in mind.

This results in the creation of your business goals. They are the skeleton of your overall strategic plan since it constitutes the facts from which all assumptions are made, and tactics to be applied to your company’s high-value areas. These areas can be, but are not limited to finance, human resources, customer service, and the reason you are reading this article- Marketing.

When you have your skeleton in place, you will create strategies for each goal item to facilitate its attainment.

Share your goals with your team!

It's very important to share the goals of the organisation with your high-level employees. It will allow them to be in the know and place management decisions into context for the short and long term. Your marketing strategy should be treated in the same way. Marketing can be both academic and highly subjective at the same time.

These goals should be diluted to your rank and file employees as well, so that they know the intentions of the company and have a sense of awareness about how they contribute to the high level business goals of the organisation. Some organizations even use a "trickle up " effect which allows input from line employees to contribute to the organization's goal.

Integrate your efforts: