We interact with brands very frequently in our everyday lives. And sometimes without even realizing it!
You need the answer to a question quickly; Google it!
You’re hungry but not in the mood to cook - KFC, anyone?
Or probably you need to find a good gift for your mom on Mother’s Day. Well then, let’s look for deals on Amazon.
Do you know what these three brands I just mentioned all have in common? They are not just big brand names - but superbrands! When people think of a specific activity or buying certain products, they automatically think of that brand. Some brands are so well known and recognized that they become synonyms for products!
Does your brand have that effect in your market? Is it everywhere without you even trying to sell it? Here’s how you know if you can call your brand a superbrand.
Become A Household Name
Play-Doh, Onesies, Band-Aids, Colgate and Popsicles. Apart from these items probably generating fond memories of your childhood, you may be surprised to know that these are not generic items at all, but the brand and trademarked names that have become synonymous with their product. Some brands become so widely popular and accepted that their very names get included in the dictionary as an accepted term!
Is your brand dominating the industry in this way? When people find themselves in need of a product or service you sell, does your brand name immediately come to mind?
Look In The Mirror To See Your Brand
If I asked you if you knew who Reed Hastings or Pierre Omidyar was, you probably would have no idea who I was talking about (They are the co-founders of Netflix and eBay, by the way).
However, I’m sure as soon as ‘Steve Jobs’ or ‘Mark Zukerburg’ are mentioned, a particular brand will immediately spring to mind for each one. While in many companies, the owner or CEO of a company often chooses to stay in the background, unseen, people like Zuckerberg and Jobs became their own personal brand through directly connecting with their audiences to offer their wisdom, share their personal stories and show genuine leadership of the company by showing up and taking accountability for any company decisions made.
Make yourself visible for your brand, and some customers may put more faith in your message because of the hands-on approach. In their minds, you will be inseparable from your message. Therefore, when people have a good impression of you, they have a good impression of your brand and vice versa.
Personal branding replicates the human touch, allowing for stronger emotional connections to your brand.
“Overnight success stories take a long time”- Steve Jobs
Brand fame doesn’t happen overnight. It only comes with a great marketing strategy that should include consistency and repetition over time. It is historically known that people recall simple concepts and often don’t do that well with change. So having a simple and repetitive but effective advertising strategy works wonders for your brand. Once you have the formula, you will spend less to test concepts and focus instead on instilling accepted brand values, ideas, and approaches. Think about KFC’s ‘It’s finger-lickin' good’ the famous little tick belonging to Nike or even Google’s simple but effective use of colours that stay constant even when the font changes. These clever little strategies, some of which may seem insignificant to the average person, actually play a big part in the psychology of consumer perception and can consciously or unconsciously influence your customers to bond with your brand.
Is your branding strategy consistent? How do you keep your brand fresh in your customers’ minds?
People Recommend Your Brand to Others
You know you are doing something right, when people are motivated or even excited to speak about your brand and encourage their friends and family to try it out. Brand referrals increase market outreach, boosts brand recognition, and instills trust in customers as it presents your brand as one that can be depended on for its quality, service and overall appeal. According to www.marketingcharts.com, 93% of customers turn to family and friends for trusted information about brands.
Your Brand Is Used by Promoters
Have you ever been asked to participate in a raffle or competition of some sort where the prizes given for winning included the latest Apple iPhone or a $100 Amazon gift card? If your product or service is a promotional tool, other entities see real value and are willing to endorse your brand. This results in increased brand awareness to new potential customers and target markets. If offered as a first prize in a promotion, your brand's services or products can boost its profile and visibility as being among the best in its product or service category.
Tell your customers, consistently
A brand that sells itself superbly begins with a branding strategy. If your brand shares any of these omnipresent characteristics, you know you are well on your way to becoming a brand legend!
We work with you to guide your brand to resound in some of the ways shown above. We can help you create a strategy and plan for consistent market presence that will give your business significant market presence. Visit our website or contact us at email@example.com. Feel free to follow us on Facebook or Instagram.