A customised logo is the most important aspect of building your company's brand. A good logo design will tell you not only what to call it, but also why you should buy it instead of someone else's. It's more than just a name and a face; it reveals who you are and what others are saying about you on social media marketing. In relation to other brands, what do your competitors think of you. What is your backstory. A great company with a lousy logo will always score lower than a bad company with a great one." - Manubial, Greg "Why should I care, and how does this make me feel superior to my competitors.